Austriacard Holdings has announced plans to expand its footprint in the United States by establishing a new Card Personalization Center in Salt Lake City, located on the West Coast. This new facility is expected to begin operations in the third quarter of 2026 and will require an investment of approximately 2 million dollars. The initiative aligns with Austriacard's broader strategy to increase its operational capacity in North America, especially in response to the growing demand for identity and payment solutions.

The establishment of this center is poised to double the company's annual card personalization capacity in the US market. Recent financial reports indicate a 13% increase in revenues from Identity & Payment solutions in the US for the first nine months of 2025 compared to the same period in 2024. The surge in sales of metallic cards has been a significant contributor to this growth, showcasing the rising importance of advanced payment solutions in the competitive fintech landscape.

Through this investment, Austriacard aims to meet the needs of financial institutions and leading fintech companies across North America. By leveraging its existing operations and the new center, the company intends to provide enhanced services and innovative solutions to capture a larger share of the evolving market, particularly as it relates to efficient and secure card personalization services.