Mika "Immu" Ilmén has recently launched his own fight promotion in Helsinki, promising it to be the most thrilling combat event in Finland. The anticipation surrounding the event was significantly high, but experts have pointed out that the event has not exactly lived up to the boastful claims. Jaakko Dahlbacka, an expert from Iltalehti, remarked that while the event is intriguing and has sparked varied opinions, the athletic content does not align with what was originally promised in the marketing. He emphasizes that while it can't be labeled a complete failure, the expectations set by the promotion do not match the reality of the event.

Additionally, it has been noted that Ilmén's long absence from promoting fights may have affected the planning and execution of the event, especially since his co-promoter, Panu Hörkkö, is also inexperienced in the field. This inexperience may have contributed to the missteps observed. Dahlbacka mentions that this situation reflects broader issues in Finnish combat sports events, hinting at potential miscalculations. The feedback raises crucial questions about the future of such promotions and the importance of aligning promises with actual event delivery.