Carlos Martínez, the general director of the Mixed Fund for Tourism Promotion in Mexico City, has addressed the anticipated concerns regarding the impact of the 2026 FIFA World Cup on housing costs in the Santa Úrsula area, suggesting that there is no basis for fears of increased living expenses. During a statement made at the 89th Banking Convention, he emphasized that the Estadio Azteca, a key sporting venue since the late 1960s, has continuously contributed to the area's development without precedent for newer constructions triggered by the World Cup.

Martínez reiterated the historical significance of Estadio Azteca, referencing its unique status as a venue that has hosted four World Cups and its identity as a cultural landmark known as the Cathedral of Soccer. This iconic stadium has influenced the local community’s dynamics since its inception and is recognized for catalyzing various economic activities surrounding it. Therefore, he contended that residents are accustomed to certain vibrant patterns of life that are characteristic of the vicinity.

Overall, the comments made by Martínez suggest a perspective aimed at calming fears regarding the World Cup's potential economic impacts in Santa Úrsula. By downplaying the need for new construction projects and highlighting the established nature of the stadium, local officials seek to assure the community that the event will not unjustifiably inflate housing costs, allowing residents to maintain their usual standards of living even in the lead-up to the global sporting event.