The 2026 FIFA World Cup, set to kick off on June 11, has generated significant interest in commercial real estate in Mexico City, with a reported 140% increase in search activity for retail spaces from January to February 2026 compared to the same period in 2025. The influx of interest comes as investors are looking to capitalize on the event by opening restaurants, cafés, and entertainment venues.

Alongside the booming search for locations, rental prices in Mexico City have surged to an average of $37 per square meter. This rise in rental costs reflects both the heightened interest due to the World Cup and the regional economic dynamics. Industry experts, such as Vianey Macías from Spot2.mx, note that this trend is indicative not just of the event itself, but also of shifting consumer habits and economic considerations.

Additionally, while the demand for commercial spaces is increasing, there is a contrasting trend of consumers becoming more cautious with their spending. This shift could affect the types of businesses that thrive in the new retail landscape, potentially leading to increased competition for limited prime locations as businesses seek to attract customers who are now more selective in their spending habits.