João Campos, the Mayor of Recife, has officially declared his pre-candidacy for the government of Pernambuco, garnering attention as he prepares for the upcoming 2026 elections. His running mate is Carlos Costa, who is related to the Minister of Ports and Airports, highlighting a strategic alliance within the Republicanos party. The announcement took place during a press conference on Friday, where Campos emphasized the importance of engaging with the community and the electorate throughout the state, promoting a grassroots approach to his campaign.

Accompanying Campos in this political venture is Marília Arraes, an experienced politician and former federal deputy who has recently joined the PDT party to pursue the Senate seat. This collaboration marks a significant moment in Pernambuco's political landscape, considering the familial ties, as Arraes is Campos’ cousin. Despite strong candidates like Humberto Costa from the PT who was expected to run for a Senate position, his absence at the event raises questions about the dynamics within the opposition and the competition for political power in the state.

The campaign's focus on personal engagement in various settings—rural, urban, and the smaller municipalities—signals a broader strategy aimed at restoring hope and fostering connections with voters. Campos recalls his own political journey, particularly reflecting on his successful 2018 election to Congress, which entailed significant support from the electorate. The emphasis on direct communication with constituents aims to build trust and encourage participation in the electoral process, essential in the lead-up to the critical 2026 elections in Pernambuco.