Hyundai Motor India has unveiled its latest offering, the Exter, a compact SUV intended to rival Tata's Punch. This vehicle comes with a significant redesign enhanced by 25 new features focused on design, technology, comfort, and safety, making it a more premium choice in its segment. The Exter has already seen impressive sales with over 200,000 units sold since its initial launch in 2023, indicating strong consumer interest in a smaller SUV with high ground clearance.

The Exter offers multiple variants to cater to different customer preferences, including manual, petrol automatic (AMT), and CNG options. Pricing starts at ₹5,79,900 for the HX2 variant and can go up to ₹8,35,900 for the top petrol variant. The pricing of these vehicles makes them accessible to a wider audience looking for safe and affordable SUVs. The launch marks a strategic shift by Hyundai to target new consumers seeking compact and versatile vehicles in India.

The addition of extensive safety features, including six airbags and various technological enhancements, positions Hyundai's Exter as a competitive option in the fast-growing SUV market in India. These developments are a reflection of the brand's commitment to safety and innovation, responding to the evolving preferences of Indian consumers who prioritize features that enhance their driving experience and overall safety.