WWF Finland has raised concerns over consumer awareness when buying Easter eggs, emphasizing that not all is what it seems inside the packaging. The organization points out that cocoa, an essential ingredient in chocolate, is one of the major products driving deforestation in tropical regions of Africa. They stress that the current cocoa farming practices are exacerbating the destruction of forests, which has severe implications for local livelihoods and endangered species habitats.

The production process of cocoa is fraught with issues, particularly related to child labor. According to WWF, over half of the world's cocoa supply comes from Ghana and Côte d'Ivoire, where it is estimated that up to a third of the labor force on cocoa plantations consists of children. Initiatives such as Fair Trade certification are aimed at addressing these concerns by prohibiting child labor and providing support to farming communities in adhering to these standards.

WWF suggests that resolving problems linked to the origins of chocolate could involve legislative measures to prevent deforestation and commitments from businesses to source cocoa sustainably. The organization is advocating for increased consumer awareness and corporate responsibility to ensure that chocolate production does not come at the expense of critical environmental and social concerns.