The article argues that surveys not only gauge public opinion but can also alter it, creating a bidirectional relationship between polling data and social media dynamics. Samuel García, the governor of Nuevo León, and his influencer wife, Mariana Rodríguez, embody this modern political landscape where both seek to leverage their social media presence to shape electoral outcomes, focusing primarily on personal ambitions rather than public service. The piece suggests that for them, social media is a paramount tool in crafting their electoral narrative and influencing public perception. Furthermore, the implications of such a relationship between social media and surveys raise questions about the integrity of the electoral process. García is portrayed as keen on ensuring his political legacy and avoiding legal repercussions for alleged corruption. In contrast, Rodríguez aims for a political career that may extend their influence, hinting at a dynasty-like control over Nuevo León's politics for the next 12 years. This reflection on their perceived motivations underscores the potential pitfalls of relying on social media as a campaigning tool, highlighting both the personal and structural consequences in Mexican politics.