The Jõhvi film city, Estonia's first such complex, aims to stimulate the local economy by attracting related services. Leaders of the project, including Teet Kuusmik from the Ida-Viru Investment Agency, have reported significant interest from several companies willing to provide services that would support the film city, such as special effects and equipment rental. This development is seen as a crucial step in creating a hub for the film industry in the region.

A key component of this initiative is the planned hotel, which is intended to offer affordable yet quality accommodation for film professionals and visitors. The new three-star hotel will feature 70 rooms and is currently under construction in Jõhvi. According to Kuusmik, the hotel is expected to attract more people to the area and encourage private sector investments in the region's burgeoning film industry, further enhancing its viability as a film production destination.

Overall, the development of the film city and associated services holds the potential for significant economic benefits for Jõhvi and the wider Ida-Viru region, positioning it as a competitive location within the European film landscape. This initiative heralds a new chapter in regional development, showcasing the importance of collaborative efforts between public and private sectors to foster local growth and opportunities in the creative industries.