In Ida-Viru County, Estonia, the first film city of the country is being established. Alongside the building of this film city, efforts are being made to cultivate a workforce capable of supporting the film industry within the region. The film city, located in Jõhvi, is set to include two film studios and a new office building for a digital and multimedia incubation center, which will host organizations that support the operations of the studios and companies developing innovative technological solutions.

Teet Kuusmik, the driving force behind the Jõhvi film city, emphasizes the rapid transformation occurring within the film industry, particularly with the influence of artificial intelligence and digital technology. He highlights the increasing integration of information technology in filmmaking processes and aims for the film city to serve as a hub for infrastructure and support services. This initiative not only positions Estonia as a pioneer in this field but also aims to make an impact within the broader Baltic Sea region and beyond, creating a space for innovative solutions.

The establishment of a film city in Ida-Viru County is significant as it reflects a growing recognition of the importance of the film industry in fostering local economic development and technological advancement. By providing the necessary infrastructure and support, the project is expected to attract filmmakers and companies, enhancing the creative economy in the region. This initiative could potentially transform the local landscape, positioning it as a vital player in the film industry on both a national and regional scale.