On October 20th, Coupang announced that CEO Harold Rogers had successfully completed a 10-hour early morning delivery experience from 8:30 PM to 6:30 AM in Seongnam's Jungwon District. This initiative was organized to provide Rogers with firsthand insights into the working conditions of Coupang's delivery personnel, particularly the 'Coupang Friends' who are directly employed by the company. During this experience, Rogers emphasized his pride in the dedication of all workers at Coupang and expressed his commitment to fostering a safe and advanced working environment.

This delivery experience was a follow-up to a controversial statement made by Rogers during a National Assembly hearing last December, where he stated he lacked evidence that night shifts are more challenging than daytime work. At that time, he pledged to experience the night delivery work himself. Critics, however, have raised concerns that Rogers' experience was not fully representative of the struggles faced by the broader delivery workforce, as his interactions were primarily with 'Coupang Friends,' rather than the 'Quick Flexers' who operate under less favorable labor conditions and are not directly employed by Coupang.

Statistics from a survey conducted last year revealed that 'Quick Flexers,' who are categorized as independent contractors and lack labor law protections, faced significantly harsher working conditions. The findings showed that 'Quick Flexers' were twice as likely to engage in intensive delivery schedules compared to their counterparts. This disparity highlights ongoing concerns regarding labor rights and safety issues within Coupang's logistics operations, suggesting that while Rogers' initiative may be a step towards understanding, it must be accompanied by substantial reforms to truly address the nuanced challenges faced by all delivery workers, particularly the most vulnerable among them.