Ivan Taborda, traditional gaucho singer known for the 'Coscarque' tea advertisement, dies at 88
Traditional gaucho singer Ivan Taborda has passed away at the age of 88, as confirmed by his family on social media.
Ivan Taborda, a beloved traditional gaucho singer and TV presenter, has sadly passed away at the age of 88. The news was shared by his family on social media, sparking an outpouring of tributes from friends, fellow artists, and musical groups. Taborda was particularly well known for featuring in the advertising campaign for 'Coscarque' tea, which helped him gain fame beyond his native Rio Grande do Sul. Born in São Gabriel, located in the western border of Rio Grande do Sul, Taborda was a prominent figure in gaucho culture, representing the traditions and music unique to the region. His contributions to traditional music and culture resonated with many, making him a key figure in the gaucho community, both locally and nationally. His passing loses a voice that celebrated and promoted the rich traditions of gaucho life. The singer's body will be laid in state at the Municipal Chapel of Campo Largo from 6 am to 2 pm, with burial planned afterwards in São José dos Pinhais. This ceremony is an opportunity for fans and friends to pay their respects and reflect on Taborda's impact on Brazilian folk music and culture. Many in the gaucho community and beyond are mourning his loss, as he was a cherished symbol of their heritage.