Francisco Roberto, affectionately known as Seu Chico Roberto, has turned his passion for the traditional Macuxi dish, damurida, into a weekly business held only on Thursdays in Boa Vista, Brazil. At 70 years old, this retired banker and former mayor has embarked on a mission to revitalize and preserve Indigenous culture through culinary heritage. His venture, named 'Quinta da Damurida', offers a unique taste of ancestral dishes that are significant to several Indigenous groups, including the Macuxi, Wapichana, and Taurepang.

Damurida, a rich and spicy fish stew, is not just a meal; it embodies the spiritual and cultural legacy of the Macuxi people. This dish has been passed down through generations, representing resilience and the importance of cultural identity. The preparation of damurida is deeply intertwined with the Macuxi's social fabric, as it serves both as nourishment and a symbol of heritage. By introducing this dish to a broader audience within the community, Seu Chico Roberto is helping to ensure that the traditions and stories associated with it continue to thrive.

Seu Chico's initiative highlights the significance of promoting Indigenous cuisine as a form of cultural preservation. This acknowledgment of damurida as part of Boa Vista’s cultural and immaterial heritage speaks to wider efforts to recognize and support Indigenous voices and practices within Brazilian society. The infusion of traditional practices into modern business reflects a growing awareness and celebration of diversity, allowing newer generations to connect with their roots while engaging the public in meaningful food experiences on Thursdays in Boa Vista.