The article discusses the evolution of the phrase '#YesThereIsAction' (originally coined by boxer Julio César Chávez) into a political slogan used by the opposition in Mexico. Initially popularized in 2016, it was used again in a political context in 2021 by Gustavo de Hoyos in response to President López Obrador's consultation for revoking his mandate. The phrase has now been embraced by the Va por México Alliance as they gear up for the federal elections on June 2, 2024, with the aim of regaining the presidency from López Obrador and his party, Morena.

The context of this political campaign is shaped by recent elections, including gubernatorial races, in which the Institutional Revolutionary Party (PRI), the National Action Party (PAN), and the Party of the Democratic Revolution (PRD) managed to retain two out of six governorships. This political landscape emboldens the opposition's confidence in challenging López Obrador's significant hold on power. The opposition’s strategy highlights their determination to capitalize on the discontent surrounding the current administration as they prepare for the upcoming political battle.

As the federal elections approach, the effectiveness of the '#YesThereIsAction' campaign will depend on its ability to resonate with voters disillusioned by the current government. The implications of this slogan's revival suggest a tactical shift in the opposition's approach to mobilizing support and signal an increased level of political competition in Mexico as the potential for change looms on the horizon.