Felipe Prior, known for his appearance on the reality show Big Brother Brasil, has been sentenced by the District Court of Brasília to remove all social media posts that promised guaranteed returns for sports betting within three days. This ruling, made on March 16, 2023, was in response to a public civil action brought by the Public Ministry against Prior and his associated company, H2 Licensed LTDA, for practicing false and abusive advertising related to sports gambling. The court's decision prevents Prior from promoting or republishing any content that suggests gambling guarantees profit, eliminates risk, or ensures the return of invested funds. Failure to comply with this ruling will result in a daily fine of R$ 10,000, capped at R$ 100,000. Additionally, the Public Ministry is demanding a collective moral damages compensation of up to R$ 5 million, which would be allocated to social educational programs. This case highlights the growing scrutiny of influencer marketing, particularly regarding gambling, in Brazil. The ruling sets a precedent for holding public figures accountable for misleading advertisements, potentially impacting how influencers promote betting platforms and other financial services in the future. The implications of this case may extend beyond Prior, as it reflects broader concerns about the regulation of advertising in the rapidly expanding field of online gambling.