The Norwegian Institute of Public Health (FHI) has expressed support for the government's proposal to impose a maximum nicotine limit of 12 milligrams per gram in snus, predicting that this regulation could have a significant preventative effect against nicotine addiction, particularly among youth and first-time users. This proposal, currently open for public consultation, could render over half of the snus variants available in Norway illegal, notably affecting the white snus market by around 73%.

FHI emphasizes that imposing such limits could reduce the rewarding effects associated with high nicotine levels, leading to lesser 'kick' per portion, which may reduce the likelihood of rapid addiction development. While the institute believes this change offers a valuable preventive measure, it underscores a lack of existing studies on nicotine concentrations in snus consumed by Norwegian youths and young adults, highlighting a gap in understanding how these products impact public health demographics.

The ramifications of these restrictions could extend to approximately 70% of adult snus users, raising discussions within the public health community on balancing personal choice against potential health risks. This move is part of a broader effort to curb tobacco use in Norway, and its success may hinge on further research and public acceptance of lower-nicotine products.