The Nordic cancer foundations have called on the EU Commission to take stricter measures against white snus and other addictive nicotine products. In a letter addressed to Commission President Ursula von der Leyen and Health Commissioner Olivér Várhelyi, these organizations, including the Swedish Cancer Society, advocate for a review of the tobacco directive. They propose several measures, including increasing prices, banning flavoring of new nicotine products, and prohibiting all advertising including on social media, to combat what they see as aggressive targeting of young people by the tobacco industry.

The letter highlights concerns regarding how the tobacco industry uses social media and appealing product designs to attract a younger audience. The cancer foundations emphasize the addictive nature of these products and the serious health risks they pose. They underline that the rising trend of nicotine use among youth in the Nordic countries should serve as a significant warning for the entire EU.

By advocating for these changes, the Nordic cancer foundations hope to curb the increasing prevalence of nicotine addiction, particularly among young individuals. Their plea reflects a growing recognition of the need for comprehensive policy changes to protect public health and prevent the tobacco industry's influence from reaching vulnerable demographics.