Lisa Su, CEO of Advanced Micro Devices (AMD), made her inaugural visit to South Korea to foster cooperation with major local firms, Samsung Electronics and Naver, in the development of next-generation artificial intelligence technologies. As the world's second-largest manufacturer of AI accelerators, AMD aims to challenge Nvidia's dominance in the AI market, indicating the crucial role South Korea plays in the global tech landscape.

During her visit, Su participated in a signing ceremony for a memorandum of understanding (MOU) at Samsung's Pyeongtaek campus, which focuses on enhancing collaboration in AI memory and computing technologies. The agreement is seen as a significant step in solidifying strategic partnerships that leverage South Korea's advanced semiconductor capabilities and innovation in technology.

The interest from AMD, following Nvidia CEO Jensen Huang's recent trip to the country, highlights Korea's critical position in the global AI competition. This trend suggests that South Korea is establishing itself as a primary hub for technological cooperation and innovation in the rapidly evolving AI sector, potentially impacting the future landscape of the industry.