Mar 5 • 10:16 UTC 🇪🇸 Spain El País

Samsung bets on multiplying hardware in the era of AI

Samsung is expanding its hardware offerings, showcasing a range of devices empowered by AI at the Mobile World Congress.

At the Mobile World Congress, Samsung is demonstrating its commitment to expanding its hardware lineup amidst the rising influence of artificial intelligence (AI) on consumer technology. The company showcased innovative devices, including its foldable triple smartphone and extended reality glasses, all of which integrate AI functionalities. This emphasis on diverse hardware reflects Samsung's strategy to adapt to a rapidly evolving digital landscape where AI is becoming an essential bridge for users accessing applications and services.

As digital interactions deepen with the introduction of AI, the question arises about the relevance and necessity of physical devices. While the demand for various devices remains, how many and which types will be essential in the future is still up for debate. Samsung’s broadening of its product catalog highlights a decision to offer consumers more options instead of narrowing down their choices, diverging from trends that focus solely on core products.

The Mobile World Congress serves as a significant platform for technological showcases, where Samsung, being the world's largest smartphone manufacturer, aims to establish its influence through a comprehensive range of new and existing devices. The influx of AI technology has prompted the company to rethink its product strategy and capitalize on the growing consumer interest in integrated smart devices, which can seamlessly connect in a tech-driven environment.

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