The 2nd Mantiqueira de Minas Festival is taking place in Carmo de Minas, MG, transforming the town into a showcase for the region's specialty coffees. Scheduled for October 19 and 20, the festival is a free event that features a diverse program bringing together coffee producers, experts, roasters, cafes, and partnering institutions. The focus is on quality, innovation, and strengthening the coffee production chain, which is highly regarded both nationally and internationally for its superior beans.

The festival highlights the importance of specialty coffees from the Mantiqueira de Minas region, which has gained recognition for their excellence. Over the two-day event, various participants in the coffee sector are encouraged to share knowledge and create business opportunities, enhancing collaboration among different actors in the industry. This initiative is vital not only for promoting the specialty coffee market but also for fostering economic development in the region.

One of the key activities scheduled is a panel discussion titled "Denomination of Origin: Partnerships that Enhance the Coffees of Mantiqueira de Minas," organized by Sebrae Minas. This discussion will focus on how partnerships can add value to local coffee brands, emphasizing the importance of origin in marketing and sales strategies. Overall, the festival aims to promote the Mantiqueira de Minas coffees while providing a platform for networking and learning among participants in the coffee sector.