Mar 18 • 18:05 UTC 🇧🇷 Brazil Folha (PT)

To the market, Record confirms that it will not replace Ticiane Pinheiro on Hoje em Dia

Record has announced that Ticiane Pinheiro will not be replaced on the show Hoje em Dia, maintaining the current team of presenters.

The Brazilian television network Record has confirmed that there will be no replacement for Ticiane Pinheiro on the morning show Hoje em Dia, a decision communicated to advertising agencies. This announcement comes as part of their broader package detailing programming for 2026. The existing presenter trio comprising Celso Zucatelli, Ana Hickmann, and Renata Alves will continue to lead the show as they have since January of this year.

The stability in the presenting team signifies Record's strategy to maintain a consistent viewer experience, especially in the competitive environment of morning television programming, where audience retention is crucial. By not replacing Pinheiro, the network seems to be banking on the established chemistry and familiarity that the current hosts bring, which is essential for keeping audiences engaged.

As the network lays out its future plans, this decision reflects an understanding of the dynamics in Brazilian television. With initiatives scheduled for 2026, Record's focus on both programming continuity and nurturing established talent aims to strengthen its position in the market amidst fierce competition from its rivals.

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