Globo is progressing with negotiations to secure Ticiane Pinheiro, a former presenter from Record, for projects aimed at its female-focused channel, GNT. Pinheiro is expected to head a reality show centered around the fashion world, which is one of her areas of expertise. While there is no immediate urgency for these programs to be realized, the intention is to produce them within the year.

The involvement of Pinheiro, who is well-known in Brazilian media, is seen as a strategic move by Globo to strengthen its programming lineup, particularly in the reality show genre. Pinheiro's expertise in fashion adds a valuable perspective to the network's content aimed at a predominantly female audience, further enhancing GNT's appeal and competitiveness in the crowded television market.

In addition to her potential role on GNT, Pinheiro is also expected to make occasional appearances on Globo's open television platforms, potentially broadening her influence even further. This agreement could signify a shift in content strategy for Globo, as it seeks to capture a larger share of viewership and attract advertisers interested in the fashion domain and related lifestyle programming.