Mar 18 • 09:00 UTC 🇦🇷 Argentina La Nacion (ES)

Marcelo Longobardi joins the programming of Perfil's radio station

Journalist Marcelo Longobardi expands his reach by partnering with Editorial Perfil to broadcast his YouTube news summary on Radio Perfil AM 1190.

Marcelo Longobardi, a prominent journalist, has expanded his digital news project through a strategic agreement with Editorial Perfil, allowing his popular news summary to be aired on Radio Perfil AM 1190. This segment, scheduled from 8 to 10 AM, signifies Longobardi's return to traditional radio following a period of introspection and successful endeavors on his YouTube channel. The collaboration represents a significant move towards integrating multiplatform content in a highly competitive programming slot.

The agreement is noteworthy as it not only reinstates Longobardi to the airwaves but also underscores the growing trend of media convergence, where traditional radio and digital platforms merge to reach a wider audience. The program aims to leverage the established viewership of Longobardi's YouTube channel, making it accessible to listeners who prefer radio . This partnership highlights the importance of adaptable content delivery in the modern media landscape.

Furthermore, the departure of Fernando Mancini from another station, Radio La Red, opens up competitive dynamics in the radio industry, paving the way for new voices and programming strategies. The changes in personnel and partnerships indicate a transformative period in Argentine media, as established personalities seek new platforms to maintain relevance amidst shifting audience behaviors.

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