Laura Di Marco is officially joining the 2026 programming of Radio Continental as she prepares to launch her new show, #DiMarcoEnContinental, which will air from 4 to 6 PM starting March 23. This move is part of a broader strategic shift by the radio station, which has been revamping its lineup following its integration into Grupo Octubre in February 2025. Di Marco's addition highlights her rising prominence in the media landscape, especially after previously being associated with LN+.

In addition to Di Marco, the new program will feature notable co-hosts including Osvaldo 'Bebo' Granados who will discuss economics and current affairs, Gustavo 'El Tigre' Medina providing sports updates, and Rosana Pagani handling entertainment news. This collaborative approach aims to enrich the content the show offers to its listeners, and reflects a trend in radio to embrace diverse perspectives to cater to a larger audience.

The strategic changes at Radio Continental are indicative of the competitive nature of the Argentine media landscape, where stations are constantly adapting to attract listeners. As Di Marco debuts her show alongside other schedule revamps like the return of Daniel López and new timing for Fernando Carnota, it remains to be seen how these changes will impact the station's ratings in a crowded market.