Asko and Sotka, brands under Indoor Group, are in the midst of a bankruptcy sale, as confirmed by the estate manager Tuomas Penttilä. The central warehouse is being emptied rapidly, with expectations to clear it out in just a couple of weeks. Additionally, Insofa, the sofa factory associated with Asko, continues to produce new furniture such as beds and sofas, which will also be made available for sale. This ongoing production is part of the effort to optimize profits during the liquidation process.

Penttilä highlighted the need for Insofa to dispose of its manufacturing materials effectively, suggesting that converting these materials into furniture would yield better returns compared to simply selling the raw materials. He indicated that new merchandise is set to hit the market in March, including summer furniture, which has already been partially pledged in anticipation of better weather. This strategy aims to maximize sales volume while clearing out existing inventory in the wake of Indoor Group's financial difficulties.

The liquidation process includes significant price reductions, with discounts initially set at 60% to 70%, and potentially reaching up to 90% before the stores close. Such a drastic markdown is designed to entice bargain hunters and clear the remaining stock as quickly as possible, reflecting the urgency of the situation faced by these furniture brands amidst the broader consequences of the bankruptcy.