On Tuesday, 3 Corações announced its acquisition of General Mills' operations in Brazil for R$ 800 million, marking a significant expansion in its food sector presence, particularly beyond its traditional coffee line. The deal encompasses popular brands Yoki and Kitano, which are well-known in Brazil for their products including farofa, microwave popcorn, potato sticks, and seasonings. The acquisition is pending approval from the CADE (Administrative Council for Economic Defense) and is expected to close by the end of the year.

This strategic move is a part of 3 Corações' broader growth strategy which focuses on diversifying and complementing its existing portfolio. According to their statement, the integration of Yoki and Kitano's products will enable the company to cater to a wider range of consumer occasions from breakfast to dinner, solidifying its influence in the industry. The company aims to position itself as one of the key players in the Brazilian food market, leveraging the well-established presence of the acquired brands.

Negotiations for the sale had been ongoing since 2025 when General Mills sought to divest its Brazilian operations by hiring advisors to find potential buyers. The finalization of this acquisition marks a significant shift in the Brazilian food landscape, particularly as 3 Corações pivots towards a more diversified product offering that includes essential staples of Brazilian cuisine, reinforcing its presence within the competitive food sector.