A pro-Russian campaign is spreading on social media platforms, urging the creation of a 'Narva People's Republic' in the eastern part of Estonia, near its border with Russia. Authorities have expressed fears that this movement could destabilize the NATO member state, drawing parallels to the events leading up to Russia's invasion of Ukraine. Narva, with a population of around 50,000, predominantly speaks Russian, adding to the complexity of the situation.

Since early March, Russian-language social media has been rife with calls for the declaration of this separatist entity. Reports indicate that posts on platforms like Telegram and Vkontakte are encouraging supporters to distribute flyers, engage in sabotage, and prepare for armed resistance. Additionally, these messages are rallying residents of Narva to defend any potential separatist establishment against the Estonian government, allegedly with support from the Russian military.

The campaign features slogans that highlight a sense of solidarity among Russians, such as "Russians, we are not alone!" and "From Narva to Püssi, Russian land extends." Maps and flags of the proposed republic are also circulating online, signaling a clear intention behind the calls for separatism, raising alarms about a potential repeat of similar scenarios witnessed in Ukraine.