The introduction of a luxury box of Eid cakes priced at around 39,000 Egyptian pounds in Egypt has led to a significant wave of controversy and mockery on social media. This launch coincides with the imminent celebration of Eid al-Fitr, a time when local stores unveil their annual range of traditional sweets associated with this festive occasion. Eid cakes, a staple in Egyptian culture, are traditionally offered to guests during the holiday and are usually made from flour, butter, and sugar, often stuffed with dates or nuts. The exorbitant price tag has raised eyebrows and resulted in many sarcastic comments online, questioning the necessity and value of such an item.

Reports indicate that a well-known chain of confectioneries has come out with a uniquely designed box for these Eid cakes, shaped like a secure electronic safe that can be unlocked with a fingerprint or secret code, and which can be controlled via a mobile application. This innovation aims to enhance the luxurious appeal of the product, although it has also drawn criticism for its extravagant pricing. The box is said to contain a diverse assortment of handmade Eastern sweets, including plain cakes, those stuffed with various nuts such as pistachios and walnuts, as well as traditional items like maamoul filled with dates or nuts, ghorayeba, petit fours, and other cookie varieties.