Toomas Luhats has been appointed to lead TV3 Group in Estonia, taking over as CEO from April. Luhats, a member of the board at ERR (Estonian Public Broadcasting), brings a wealth of media leadership experience, which is expected to enhance TV3's influence as a significant media partner in Estonia. TV3 Group's Baltic Director, Giedrius Skliutas, expressed confidence that Luhats's expertise will help in developing new solutions that offer greater value to clients.

Luhats's role will be pivotal in managing the strategic development of the organization, strengthening its structure, and delivering more impactful content alongside innovative advertising solutions. His extensive background in media spans nearly 17 years, during which he has held various positions, from reporter to developing streaming platforms. His leadership is anticipated to enhance the competitive position of TV3 within the Estonian media landscape.

The appointment of Luhats comes at a crucial time for the media sector, especially in navigating the ever-evolving media consumption landscape. As viewers increasingly seek diverse and engaging content, Luhats’s insights and experience in the industry will play a significant role in shaping how TV3 Group adapts to these changes and continues to thrive in the dynamic media environment of Estonia.