The SP2B festival, inspired by the famous South by Southwest (SXSW) event in Austin, is set to debut in São Paulo in August, featuring a series of workshops and events over eight days at the iconic Ibirapuera Park. One of the highlight speakers will be Belgian psychotherapist Esther Perel, known for her insights into intimacy, relationships, and culture. Perel will open the event on August 9, drawing on her extensive experience as the author of bestselling books such as 'Mating in Captivity' and 'The State of Affairs', and her popular podcasts, 'Where Should We Begin?' and 'How's Work?'.

During her keynote address, Perel plans to explore the increasing importance of so-called "human skills"—such as empathy, listening, trust, and conflict resolution—in fostering collaboration and innovation within organizations. As industries evolve, her perspective emphasizes that these interpersonal skills are becoming critical for leadership and entrepreneurial success. The discussion will also address the intersection of these skills with the future of entrepreneurship, posing questions about how relationships shape business dynamics.

This event represents a significant cultural exchange, bringing a global perspective to a local audience while encouraging conversations about the nature of human connections in today's fast-paced, technology-driven world. With the backing of the vibrant São Paulo arts and technology community, the festival aims to inspire new ideas and collaborations that could redefine the future landscape of creative industries, making it a relevant platform for both local and international participants.