Juan Duyos, president of ACME: "Wearing designer fashion every day would be like eating always in a Michelin restaurant. A French omelette is also needed"
Juan Duyos emphasizes the importance of balancing high fashion with everyday practicality during the Madrid Fashion Week.
During the Madrid Fashion Week, Juan Duyos, the new president of the Association of Creators of Fashion in Spain (ACME), highlighted the duality of the fashion industry, balancing high art with practical wear for everyday life. He draws a metaphor comparing wearing designer fashion daily to exclusively dining at Michelin-starred restaurants and argues that there should be space for simpler, everyday fashion, much like enjoying a simple French omelette.
Duyos reflects on the Spanish fashion market's complexities, asserting that designers often struggle to be seen as both artists and businesspeople. He believes that Spanish fashion, especially that of independent creators, needs to foster better integration between industry and artistry to thrive. His aim during his presidency is to "re-fall in love" with members and emphasize the value of unique designs that reflect Spain's cultural narrative.
As the week begins with spectacular displays featuring wedding proposals, sequins, and intricate designs in public venues like Plaza de España, the emphasis remains on fostering a connection between high fashion and the consumer's everyday experience. The involvement of successful young entrepreneurs, such as Daniel Chong, who transitioned from making fabric bags in university to launching a well-received fashion line, exemplifies the potential for growth within a more accessible, consumer-friendly market.