'Butter Ddeok' has emerged as a popular dessert following 'Dujjondku' and has become the top search term on delivery apps, eliciting mixed reactions from the public.
The dessert known as 'Butter Ddeok' has quickly risen in popularity in South Korea, recently overtaking the previous favorite 'Dujjondku' in search rankings on popular delivery apps like Coupang Eats. This new dessert, made from a mixture of glutinous rice flour and tapioca starch combined with butter and milk, features a crispy exterior and a chewy center, attracting a mix of enthusiasm and skepticism from consumers. While some enjoy trying out new trendy desserts, others express fatigue over what they perceive as forced trends in the food market.
The surge in 'Butter Ddeok's popularity is evident in its performance on delivery platforms, where it ranked as the top search item, surpassing other popular foods like 'Yukgaejang Tteokbokki' and McDonald's offerings. Social media and platforms like YouTube and Instagram have seen a flurry of posts showcasing 'Butter Ddeok' as the successor to 'Dujjondku'. Cafes and small business owners report increased sales attributed to this new item, with many noting that a significant portion of their profits is now coming from 'Butter Ddeok'.
Food industry players are not staying on the sidelines; major brands are quickly launching products to align with this trend. For instance, the SPC Group introduced a new 'Butter Chewy Rice Cake' using premium French butter. Sales of related ingredients like glutinous rice flour and tapioca starch have soared, indicating a substantial industry response to consumer interest. With convenience stores also planning to offer similar products, 'Butter Ddeok' appears poised to remain a significant part of the contemporary food landscape in South Korea for the foreseeable future.
