This year, the electoral contest between Tarcísio de Freitas (Republicanos) and Fernando Haddad (PT) for the Government of São Paulo is anticipated to be more intense than the last, according to supporters of both pre-candidates. Unlike the previous campaign, characterized by national issues and the political polarization between supporters of Lula (PT) and Jair Bolsonaro (PL), the focus this time will shift toward the candidates' own performances in office. Tarcísio will have to defend his governance in São Paulo, while Haddad will be scrutinizing his actions as Minister of Finance.

Haddad has increasingly adopted a critical tone towards Tarcísio in recent interviews, which has sparked a noticeable irritation from the governor who has reciprocated with his own critiques. This back-and-forth escalation of criticism suggests a significant increase in tension between the two candidates, as both look to leverage their political records as they prepare for the electoral battle ahead. On Friday (13), Haddad publicly declared his intention to participate in the electoral race, although he stopped short of confirming whether he would officially run for the state government.

The environments surrounding both candidates deny any hint of hostility, but the unfolding political clash indicates that both will need to prepare for a rigorous campaign highlighting their achievements and pointing out the shortcomings of their opponent. This shift reflects a broader strategy to define their political identities separate from national narratives and to engage the electorate based on local governance issues.