The article discusses the significant decline in the consumption of Koskenkorva vodka while highlighting the robust production of distillate at the Koskenkorva distillery, which amounts to approximately 35 million liters annually. Despite the falling demand for its signature vodka product, the use of Koskenkorva distillate has increased in various beverages and other industries. This demonstrates a diversification in its application beyond traditional consumption.

Koskenkorva distillate is primarily used in diluted forms for other drinks, consuming about 28 million liters annually, while only 1.7 million liters are employed in producing Koskenkorva vodka itself. The remaining seven million liters are utilized within industrial sectors, showcasing how the distillery has adjusted to changing consumer preferences and market demands over the years. Inka Vettenranta, the communications manager for Anora, the Finnish-Norwegian company formed by the merger of Altia and Arcus in September 2021, notes that different ethanol fractions produced during the distillation process have found new industrial applications.

The fate of the iconic drink is captured in a corresponding video that accompanies the article, illustrating how the Koskenkorva distilling process has evolved. What began as a product primarily intended for drinking has significantly expanded its range of uses, with the distillery effectively navigating the challenges posed by diminishing sales of its flagship vodka and finding innovative ways to remain relevant in both the beverage and industrial markets.