Eliana talks about leaving SBT and debuting a new program on Globo: 'I wanted to expand my horizons'
Eliana discusses her transition from SBT to Globo, revealing her motivations and the premiere of her new show 'Em Família.'
Eliana, a well-known Brazilian television presenter, has recently left SBT and joined Globo, where she is set to launch her new show 'Em Família' on Sunday, October 15. During an appearance on Folha's interview program 'Olho no Olho,' she expressed her desire to broaden her career opportunities, which led her to make this significant change. The new show aims to capture the Sunday audience in a highly competitive programming slot.
Starting on her journey at Globo in July 2024, Eliana acknowledges that 'Em Família' represents her most crucial task since joining the network. She aims to recreate the success she experienced in the past with similar formats, competing against other popular programs in the same time frame. Her return to Sunday programming is much anticipated, marking her resurgence in a high-stakes environment where ratings are key for success.
The debut of 'Em Família' is particularly significant as Eliana navigates this new phase of her career, focusing on audience engagement and showing her adaptability in today's television landscape. With her history in the industry and the backing of Globo, she aims to establish a strong foothold in the segment and entertain viewers seeking compelling content on weekends.