Globo has announced the promotional material for a new show by popular Brazilian presenter Eliana, titled "Em Família com Eliana," which will debut on March 15. The show, directed by Geninho Simonetti, promises to feature the stories of famous families, highlighting the personal moments of Eliana alongside her family. In the promo, Eliana reflects on significant moments from her life, stating that the most poignant experiences occurred at home rather than on television.

Scheduled to air at 2 PM, preceding Brazilian football broadcasts, the program is set for an initial run until December, with a chance for renewal through 2027. The core segment of Eliana's show will be inspired by a foreign format called "Minha Família é um Show," purchased from a European production company, which features talent showcases from entire families. This venture underscores the growing trend in Brazilian television to incorporate international formats into local programming.

The announcement of Eliana's new show signifies a notable shift in Sunday afternoon programming on Globo, creating competition with sports broadcasts that dominate that time slot. Given Eliana's popularity and the engaging family-oriented content promised, there are high expectations for viewer reception and the potential success of the show, which could redefine weekend entertainment on Brazilian television.