Hyundai Motor Argentina has launched a promotional campaign offering customers two tickets to watch a match of the Argentine national soccer team in the upcoming World Cup with the purchase of a Hyundai Tucson SUV. This initiative comes as the company experiences growth in the Argentine market, despite a general decline in the sales of new vehicles. In the first two months of the year, Hyundai sold 1,141 units, marking a remarkable 49% increase compared to the same period in 2025, according to the latest report from the Association of Automotive Dealers of Argentina (Acara).

To maintain its sales momentum, Hyundai has not only frozen prices across its model lineup but has also introduced this unique marketing approach dubbed 'Esto no es un sorteo' (This is not a raffle). The strategy aims to attract customers looking for value amid a challenging automotive market. By linking a popular sporting event like the World Cup with a vehicle purchase, Hyundai hopes to enhance customer engagement and solidify its position within the competitive local automotive industry.

This campaign reflects Hyundai's commitment to adapting to market conditions while simultaneously promoting national pride through soccer. Offering incentives tied to such a significant event as the World Cup may not only drive sales but also create a positive brand association for Hyundai in Argentina, where soccer holds substantial cultural significance. As momentum builds toward the World Cup, this strategy might help the company capitalize on the excitement around the tournament and strengthen customer loyalty.