The Imax with Laser at Cinépolis JK Iguatemi has been recognized for its outstanding projection quality, significantly enhancing the cinema experience for audiences in São Paulo.
In São Paulo, the Cinépolis JK Iguatemi's Imax with Laser screen has been acclaimed by the Guia as offering the best projection quality in the city. Willy Cravo Campos, the marketing director at Cinépolis, humorously expressed a desire for Brad Pitt to visit the theater to witness the quality of film presentations himself, highlighting the successful screenings of films like 'F1' and 'Avatar: Fogo e Cinzas', which have drawn more audiences to the cinema.
The Imax with Laser at this location is one of only three in São Paulo, but it uniquely features an upgraded laser projection system, enhancing the brightness and contrast of films shown. This technical advancement is a significant draw for moviegoers, contributing to the cinema's growth and popularity, with the Imax alone accounting for approximately 30% of the cinema's overall audience due to its capacity to accommodate 382 viewers, more than double that of other screens.
The increasing interest in this advanced viewing option reflects a broader trend within the cinema industry, where enhanced projection technologies are pivotal in attracting audiences back to theaters. As films like 'F1' and 'Avatar: Fogo e Cinzas' draw crowds, analysts suggest that high-quality viewing experiences through innovations like the Imax with Laser could play a critical role in revitalizing the cinema scene in urban areas like São Paulo.
