Mar 12 • 16:25 UTC 🇱🇻 Latvia LSM

Teaching the world to play golf. 'Hackmotion' with a virtual coach has entered the markets of 70 countries

Hackmotion is a Latvian company developing a virtual golf coach through a wearable device that uses data analytics to help players improve their skills more quickly and is currently selling in over 60 countries.

Hackmotion, a Latvian startup, is revolutionizing the world of golf by developing a virtual coach in the form of a wearable device that utilizes data analytics to significantly enhance players' techniques. This innovative product targets a wide range of markets, with primary exports directed mainly towards the United States, the United Kingdom, and Australia, indicating the global demand for enhanced golfing technologies. Remarkably, Hackmotion has achieved this growth without relying on external investor capital, showcasing the sustainable growth model they have adopted.

The company's manufacturing process primarily occurs in Latvia, challenging the common notion that production costs are always lower outside Europe. Hackmotion has also conducted around 100 interviews with professional coaches prior to product development, underlining the importance they place on customer feedback and professional insights to refine their offering. This strong emphasis on collaboration has been integral to their growth, alongside robust support from Latvia's startup ecosystem and grants from both national and European sources during their early development stages.

In terms of financial performance, Hackmotion reported a revenue of 7.26 million euros in 2024, which was 2.6 times greater than the previous year, while net profits soared to 2.15 million euros, almost six times higher than their profits in 2023. This substantial growth is not only indicative of their successful product-market fit but also highlights their strong impact on the national economy through contributions to the state budget, reflecting the potential of technology-driven startups in Latvia to make significant economic contributions.

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