The documentary 'Lost and Roll' captures the vibrant design-focused atmosphere of Milan during the Salone del Mobile, showcasing the influx of global ideas and interactions.
As spring arrives, Milan transforms into a vibrant hub of design with the onset of the Salone del Mobile. The city is filled with people from all over the world, with busy schedules and neighborhoods turning into open laboratories. Over 300,000 participants from 150 countries converge at this event, making it a global crossroads of ideas, meetings, and visions.
The documentary titled 'Lost and Roll', directed by Gianluca Vassallo and produced by Maddalena Satta for White Box Studio, will premiere in Italy at the Anteo Spazio Cinema in Milan on April 16, 2026. This project is a natural progression from a photographic research project commissioned by Salone del Mobile.Milano in 2024, called 'Comunità Continua', and involves collaboration with professionals such as photographer Francesco Mannironi and Daniele Guarne.
The film aims to document and celebrate the dynamic atmosphere surrounding the Salone del Mobile, highlighting the innovative designs and artistic expressions that emerge during this important international event. It promises to be a visually engaging tribute to a festival that not only showcases design but also fosters cultural exchange and collaboration among designers worldwide.
