Paulinho da Força, a federal deputy and pre-candidate for the Senate in São Paulo, believes that his political image, which is not directly tied to either President Lula or former President Bolsonaro, will help him in the upcoming elections. He describes himself as having a "centrist" stance that could attract voters who endorse candidates from both ends of the political spectrum. This positioning allows him to reach out to those who are willing to consider a second vote for him, regardless of their primary affiliations.

Throughout his political career, Paulinho has had moments of closer ties to Lula, notably during the 2022 elections when his party supported Lula’s candidacy. However, in recent times, he has voiced criticisms of the current government while maintaining a moderate tone, avoiding the extreme rhetoric of die-hard Bolsonaro supporters. His strategy appears to be appealing to a broader audience by presenting himself as a viable alternative for voters disenchanted with the polarizing figures of Brazil's political landscape.

Recent polling data from Datafolha shows Paulinho receiving 9% to 10% of voter intentions, depending on the electoral scenario, which his allies view as a promising start as the elections approach. Additionally, he is looking to engage with Tarcísio de Freitas from the Republicans to form a more solid alliance as part of his campaign strategy, indicating his proactive approach in navigating the complexities of Brazil's political environment as he aims for the Senate seat.