As Korean baseball dramatically advances to the World Baseball Classic quarterfinals, convenience stores ramp up marketing efforts in anticipation of the game against the Dominican Republic.
Korean baseball team successfully secures a spot in the quarterfinals of the World Baseball Classic (WBC), setting the stage for a highly anticipated match against the Dominican Republic on the 14th. In response to this achievement, the convenience store sector is entering a fierce marketing competition to attract customers who are expected to watch the game at home. With the previous group stages demonstrating a significant spike in sales, convenience stores are rolling out aggressive promotions targeting fans.
Leading the charge is GS25, which plans to offer up to 50% discounts on new fried chicken products on the day of the quarterfinal and the day before. This strategy comes after chicken sales soared during the group stages, increasing by 268.5%. Additionally, GS25 will provide cashback incentives for beer purchases and discounts on popular snacks. In a similar vein, CU is betting on volume and variety, offering a multitude of discounted alcoholic beverages and promotional bundles aimed at enticing viewers.
Seven Eleven aims to stand out through new product launches and enhanced delivery benefits, introducing a new barbecue chicken steak and revising its promotional strategies for Pepsi products. With increased delivery discounts available for game-day orders, convenience stores are banking on capturing a significant share of the viewing audience's spending, as evidenced by a notable increase in sales during group stages, highlighting the potential for even greater profits during the quarterfinals.
