In a recent interview featured on the show 'Kultūrdeva', artist Roberts Rūrāns reflects on various phases of his creative work and his collaborations with both foreign and local clients. He emphasizes the increased significance of images in an era where authors like Baiba Zīle are opting for artificial intelligence to illustrate their books. Rūrāns argues that the role of images is only set to grow as people spend more time in digital environments.

The discussion also delves into the impact of digital tools on authorship and artistic creation. Rūrāns highlights the challenge posed by artificial intelligence, which learns to generate images by analyzing the work of real artists, often without their consent. This has led to numerous legal disputes as artists have found their works used in AI-generated content without their knowledge, raising questions about copyright and ownership in the digital landscape.

The conversation concludes with Rūrāns asserting that despite the technological advancements and the temptation to rely on AI, the authenticity and creativity of traditional artistic expression remain vital. He believes that the artistic journey still begins in nature and personal experiences, contrasting technology's sterile approach to individuality and creativity.