In her latest book "Wie kann sie nur?", Sophie Passmann shines a light on the relentless evaluations that women endure on the internet, not just from outside sources but from within themselves. The author, who has gained significant attention in Germany, emphasizes the severity of self-judgment that women impose on themselves in a digital age where public perception can be harsh and unforgiving.

The article notes the extravagant promotional efforts for the book, highlighted by a striking thirty-meter-tall banner of Passmann's face in Berlin’s Prenzlauer Berg district. This eye-catching display reflects the broader themes of visibility and judgment that she tackles in her writing. Passmann aims to drive home the point about the impact of societal expectations and the internet's role in amplifying self-evaluation among women.

With this book, Passmann not only seeks to address the challenges women face online but also prompts a conversation about self-image and external validation. Her work is particularly relevant in today's context, where social media often shapes personal and cultural narratives, leading to a culture of scrutiny and pressure that can have lasting implications on women's mental health and self-perception.