According to a study by the Institute of Research and Development of Fecomércio MS in partnership with Sebrae, Easter in 2026 is set to inject an estimated R$ 335 million into the economy of Mato Grosso do Sul. The city of Campo Grande alone anticipates economic activity of approximately R$ 103 million during the festive period. This spending surge indicates a strong cultural engagement with the holiday, as consumers traditionally exchange gifts, particularly Easter eggs and chocolates.

The research highlights that over 60% of consumers in the state plan to buy gifts for Easter, with an average expenditure of R$ 186 per person. Significantly, more than R$ 170 million is expected to be spent specifically on gifts, indicating the importance of this festive occasion for consumer spending. Local markets in city centers are favored by shoppers, while neighborhood shops are seen as secondary options for purchases, showcasing a preference for accessibility and variety in shopping locations.

Economist Eugênio Pavão advises consumers to actively compare prices and product weights before making purchases to ensure they get the best value. He emphasizes the importance of thorough market research to avoid disappointments and to make informed purchasing decisions, which highlights broader economic behaviors among consumers, showing a trend toward price sensitivity during festive seasons and a wider engagement with local commerce.