At the Expoagro event, Marcos Pereda Born and Santos Zuberbühler announced the formation of a list called Renovation and Unity, which intends to challenge the current leadership of the Rural Society of Argentina led by Nicolás Pino. This announcement highlights the internal conflict within the organization, which has been a significant player in the agricultural sector in Argentina with its substantial influence over the country's agricultural GDP and breeding registry management for livestock.

The upcoming elections in September have stirred tensions as various delegates from across the nation gathered at Expoagro, where they discussed the necessity of returning to the 'origins' of the Society, reflecting dissatisfaction with the current leadership's approach to decision-making and management. Notably, Marcos Pereda, despite being the vice-president, has found himself marginalized in leadership discussions, leading to complaints about ineffective digital management of critical breeding registries that involve substantial allocated budgets.

With this challenge to the status quo, many within the agricultural community are watching closely to see if the Renovation and Unity list can galvanize support among the Society's limited membership of about 3,000. The implications of this internal strife extend beyond the organization itself, as it could reshape leadership and direction within a vital sector of Argentina's economy, possibly influencing agricultural policies and advocacy efforts in the future.