Culture Minister Lina Mendoni has inaugurated a new Recording Center and Augmented Reality Studio at the Thessaloniki Concert Hall, a significant cultural and technological infrastructure project that aims to bolster Thessaloniki's role as a hub for creativity and cultural production in Southeast Europe. The initiative is funded by the Recovery Fund as part of the Ministry of Culture's strategy for the digital transformation of cultural organizations, thereby strengthening the cultural and creative economy.

The construction project titled "Creation of a Recording Center and Augmented Reality Studio at the Thessaloniki Concert Hall" represents a high-tech investment that upgrades the Concert Hall's existing facilities, creating new opportunities for the production of high-quality musical and audiovisual works. This development is expected to position Thessaloniki as a competitive center for cultural innovation, attracting artists and productions from across the region and beyond.

In her statements, Minister Mendoni emphasized the importance of this new facility in supporting artistic endeavors and contributing to the economic revival of the cultural sector, which has been negatively impacted by the COVID-19 pandemic. The center is seen as a catalyst for new artistic collaborations and initiatives, further enhancing the vibrant cultural landscape of Thessaloniki and establishing it as a key player in Southeast Europe’s cultural scene.