Mar 11 • 10:36 UTC 🇰🇷 Korea Hankyoreh (KR)

Samsung semiconductor average selling price shows... AI boom hotter than dot-com boom

Samsung's average selling price for memory semiconductors has risen significantly due to the AI investment boom, reflecting the impact of AI on the semiconductor industry beyond previous tech frenzies.

Samsung Electronics has reported a notable increase in the average selling price (ASP) of its memory semiconductors, rising 14% year-on-year — the largest jump in eight years — driven by a surge in AI investments. This shift suggests that AI is acting as a transformative force in the semiconductor industry, eclipsing trends from historical tech bubbles like the dot-com boom and the subsequent cloud hype. The company's report indicates that the ASP reflects an overall market calculation rather than specific market prices for individual products, implying a growing demand for memory products amidst the rapid advancement of AI technologies.

A retrospective analysis of Samsung's business reports from the past 25 years reveals that the current increase in ASP outpaces previous surges during significant tech trends. The dot-com boom of the early 2000s saw an 11% rise, while the smartphone surge in 2010 yielded a 13% increase, and the COVID-19-related demand spike in 2021 achieved 12%. Notably, the recent growth is only surpassed by a peak in 2017, which stemmed from heightened demand for cloud server components, indicating that the impact of AI-driven market conditions is reshaping the economic landscape for semiconductors more dramatically than previous tech advancements.

Particularly significant is the performance of high-value products like High Bandwidth Memory (HBM) and the next-generation DDR5 memory semiconductors; both have seen increased demand aligned with the AI sector. Samsung faces challenges in supplying HBM components to major client NVIDIA through 2024, further underscoring the critical role of specialized memory technologies in sustaining the momentum generated by the AI investment wave. The implications of these trends suggest a sustained evolution in the semiconductor industry driven by AI advancements, likely influencing pricing and production strategies moving forward.

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