At the Expoagro event held in San Nicolás, industry leaders express that the profile of agricultural producers is changing significantly, becoming increasingly qualified and experienced. Paula Castaño from Advanta Semillas notes that producers are now more selective technology users, prioritizing efficiency and practical results rather than novelty. This shift indicates a maturation in the agricultural sector, with producers seeking proven technologies that enhance their operations.

The 20th anniversary of Expoagro has seen a greater emphasis on the intersection of field experience and diversified training among producers. Companies, whether they specialize in seeds or agricultural machinery, are adapting to the evolving expectations of these producers. Geraldine Stegemann from Bayer Crop Science emphasizes that the evolution of producer profiles aligns with a broader trend of professionals who are not only knowledgeable but also demanding when it comes to technological adoption in their businesses.

Additionally, the exhibition showcases innovations like drones, artificial intelligence, and data revolutions, which are becoming integral to modern agricultural practices. As the sector continues to advance, understanding and meeting the needs of these qualified producers will be crucial in maintaining competitive advantages and responding effectively to market demands.