This week marked the official debut of FM Now 97.9, a radio station that combines classic 90s and 2000s music with informative segments. The station, under the slogan 'current affairs plus music made for you', aims to provide listeners with a unique sound that includes a variety of journalism content. The morning show 'Donde estamos' is hosted by Paulino Rodrigues, Julieta Tarrés, and Paula Salamanca from 7 to 10 AM, while Juan Pablo Varsky leads the return of his famous program 'No somos nadie' from 10 AM to 2 PM, alongside Eleonora Pérez Caressi. This program has a rich history, previously dominating the morning slots on popular Argentine stations like Aspen, Rock & Pop, and Metro for 12 years.,

In the afternoons, the programming continues with Agustina Casanova from 2 to 5 PM, offering listeners a mix of engaging discussions and music. The incorporation of notable figures in journalism marks a strategic move by FM Now 97.9 to attract a diverse audience while maintaining a nostalgic feel through its music selection. This blend is designed to appeal to long-time listeners as well as a younger demographic looking for insightful content amid their music preferences.,

The new programming represents a significant investment in local media talent and reflects the evolving landscape of radio broadcasting in Argentina. By investing in beloved personalities and combining music with news, FM Now 97.9 seeks to distinguish itself in a competitive market that often prioritizes format over content. This strategic direction could mean a shift in how local radio engages with its audience, potentially influencing other stations to rethink their own programming.